Online Local Search

CONTENT MARKETING THAT ATTRACTS VISITORS ,
 DRIVES ENQUIRIES , AND CONVERTS SALES

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OUR 3 STEPS TO DELIVER

CONTENT MARKETING STRATEGIES

FROM OVER 7 YEARS IN THE TRENCHES

SEARCH ENGINE FRIENDLY WITH SEO & KEYWORD RESEARCH

Our team assesses your website and competitors, targets high value keywords, and creates engaging and well-researched content for your blog that drives traffic from search engines, links, and social shares.

ADHERENCE TO PROVEN QUALITY STANDARDS

We know what works with over 7 years of content marketing experience.  Your posts will strictly adhere to formats proven that drive traffic, enquiries and support sales.

FREE IMAGES , PUBLISHING & SOCIAL MEDIA PROMOTION

We include graphics for free. Blog posts are formatted directly in your CMS to save you time. Once the post is live – we promote to all your social channels with 5 social posts for each piece of content.

OUR 10-STEP PROCESS TO

WHAT WE DELIVER

TO OTHER CONTENT PROVIDERS

 
FreeLancers
Other writing
services

Content written

Page structures based on proven methodology that drives results

Keyword research

Competitive content research

Proven headline formulas to maximise click through rates (CTR)

Editorial guidelines / writing style adherence

LSI optimisation (SEO) to maximise ranking (title, meta description, H tags, image alt tags)

Aligned to sales funnel / blog post offer to generate relevant leads and sign-us

Graphics & images to make posts are visually appealing

Formatting directly in WordPress to save you time and make content flawless

Automated posting to save time and schedule content posting for your blog

5 posts to ALL your social channels per content piece

Unlimited revisions to ensure content you are 100% happy

Pay ZERO guarantee

See How We’ve Grown Other Businesses

THE

ONLINE LOCAL SEARCH PROCESS

FOR CONTENT MARKETING RESULTS

 

1

GOALS

Select goals and tie to KPIs

Building awareness ∙ Educating buyers ∙ Lead nurturing ∙ Engaging influencers ∙ Serving customers ∙ Cross-selling or up-selling ∙ Generating new sales leads ∙ Establishing your expertise. For each goal, select metrics to measure success.

2

PERSONAS

Summarise each buyer persona

Job title ∙ Education ∙ Income ∙ Years in Role ∙ Pain point ∙ Motivation ∙ Needs ∙ Objectives ∙ Media ∙ Likes & dislikes ∙ Trusted sources ∙ Budget ∙ Key stakeholders ∙ Purchasing process

3

BUYING STAGES

Map the buying stages

Each piece of content should fall within a stage of the buying cycle; from Awareness to Interest to Desire to Action. The goal of each piece is to move prospects down your sales funnel to become customers.

 

4

SEO KEYWORDS

Map out your target SEO keywords

Content and SEO go together like fat kids and cupcakes. Don’t start publishing content without researching search behaviour, assessing SEO competition, and selecting target keywords.

 

5

SCHEDULE

Build your Editorial Calendar

Know what’s getting published, where and when. We create a 12-month editorial calendar tied to a production and publishing schedule so you have complete visibility of the strategy and delivery.

6

TOPICS

Develop each content topic

A topic is a content idea with a compelling title. It’s where you get specific. Map each content idea to a buyer persona and buying stage. E.G. Customer Interview Case Study for the Decision stage.

 

7

MEDIUM

Understand your medium

Where are you publishing the topic? And in what format? Blog post, infographic, video, PDF, guide, etc? E.G. Your Customer interview may be a video Case Study hosted on a Landing Page, delivered via email to warm leads.

 

8

PROMOTE

Now that it's published, flog it!

Promote on your channels: Website, blog, e-newsletter, cross-promo in related content, etc. Social channels: Facebook, LinkedIn, Instagram, etc. Paid media: PPC, Facebook, banner ads, newsletters, etc.

 

9

NURTURE

Execute a lead nurturing strategy

Develop the rules around when a new lead is ready to be contacted by sales. Setup the systems to nurture and score leads by delivering quality content for each stage of the buying cycle.

 

We Believe In Helping Businesses Grow By Delivering Profitable

Digital Marketing With Four Unique Pillars Of Service:

PROVEN DATA-DRIVEN STRATEGY

WITH TRANSPARENT SERVICE & REPORTING

TIED TO CLIENT
GROWTH KPIS

ALL BY A RESPONSIVE TEAM THAT REALLY CARE

WHERE DOES

CONTENT MARKETING FIT

FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?

33 Types Of Content Marketing That Sell

The information prospects seek as they make purchase decisions varies immensely, and the types of content marketing you create should too. Use the checklist below to ensure you’re providing the right content at the right time.

PHASE
REACH MORE PEOPLE
YOUR GOAL
Attract the Right Audience
ROLE OF FACEBOOK ADS:

Spark a need and drive interest for a new project or solution by becoming a go-to resource which understand the market and provides POV.

PHASE
DRIVE MORE LEADS
YOUR GOAL
Turn Prospects Into Leads
ROLE OF FACEBOOK ADS:

Show brand and product value through key differentiators and props while showing how it supports the solutions.

PHASE
DRIVE MORE LEADS
YOUR GOAL
Convert to a Customer
ROLE OF FACEBOOK ADS:

Show economic value and help the influencer become successful in getting approval by the decision maker.

CONTENT EXAMPLES

Articles

Blog Posts

Podcasts

Thought Leadership

Whitepapers

Videos

Press/News

Tip Sheets

Industry Webinars

Industry Ebooks

CONTENT EXAMPLES

Training Videos

Assessments

Solution Videos

Educational Worksheets

Solution Pages

Presentations

Buying/Product Guides

Evaluation Tools

Product Webinars

Case Studies

Testimonials

Data Sheets

Comparisons

CONTENT EXAMPLES

ROI Tools

ROI Case Studies

Detailed Assessments

Product Demos

Tailored Workshops

Custom Sales Enablement

Custom Executive Presentations

PHASE
REACH MORE PEOPLE
YOUR GOAL
Attract the Right Audience
ROLE OF FACEBOOK ADS:

Spark a need and drive interest for a new project or solution by becoming a go-to resource which understand the market and provides POV.

CONTENT EXAMPLES

Articles

Blog Posts

Podcasts

Thought Leadership

Whitepapers

Videos

Press/News

Tip Sheets

Industry Webinars

Industry Ebooks

PHASE
DRIVE MORE LEADS
YOUR GOAL
Turn Prospects Into Leads
ROLE OF FACEBOOK ADS:

Show brand and product value through key differentiators and props while showing how it supports the solutions.

CONTENT EXAMPLES

Training Videos

Assessments

Solution Videos

Educational Worksheets

Solution Pages

Presentations

Buying/Product Guides

Evaluation Tools

Product Webinars

Case Studies

Testimonials

Data Sheets

Comparisons

PHASE
DRIVE MORE LEADS
YOUR GOAL
Convert to a Customer
ROLE OF FACEBOOK ADS:

Show economic value and help the influencer become successful in getting approval by the decision maker.

CONTENT EXAMPLES

ROI Tools

ROI Case Studies

Detailed Assessments

Product Demos

Tailored Workshops

Custom Sales Enablement

Custom Executive Presentations

FREQUENTLY ASKED QUESTIONS

Q. Can’t we just use our Facebook Page?

A. Having an active social media profile is extremely important for some industries. However, there are many industries where customers go straight to Google to search for your product or service. In this case it’s essential to roll out an SEO and Content Marketing strategy. Ask us what makes sense for your business?

Q. Do we have to keep creating new content?

A. Google loves fresh quality content and it certainly helps to power up your social media and email marketing channels. However, we also keep an eye out for high performing content and will supersize articles rather than write new, often with fantastic results. One of our super sized posts still drives over 3,000-5,000 visitors a month and has been doing that for years!

Q. How long does content need to be?

A. SerpIQ conducted a study that looked in depth at the search results for more than 20,000 keywords. The average length of the top 10 results in SERPs, or search engine results pages, was around 2,000. In fact, the average number one ranked page had 2,416 words. We generally never write less than 1,500 words of quality actionable content.

 

Q. What do we do in highly technical industries?

A. Let’s say you are a brain surgeon. Maybe you’d like to know where we’re going to find a writer with that experience. The truth: we’re not. We have developed a format that in a 45 minute call with you each month, gives us enough high quality content, from your voice and expertise, to form 4x blog posts.

 

Q. We’re in a boring industry, will it work?

A. Yes! Some of our best results have come from so called boring industries. Usually this just means that there’s less competition for us!

Q. How do you measure the ROI of content

A. We ensure you you have Google Analytics goals set up on your website. You can then go to Conversions > Goals > Reverse Goal Path to see which content on your own website or blog leads to the most goal completions and assign a value.

Q. Should we put it on our site or elsewhere?

A. The answer is really both. You should focus on creating awesome content on your own website first, then branch out to other websites with high domain authority and/or high traffic to increase brand exposure and hopefully earn a link back to your website.

Q. Is content marketing a long-term or short-term strategy?

A. Content Marketing is a long-term strategy to drive leads, build authority and grow customer retention. Content marketing is a program, as opposed to a campaign and designed to span 6-12+ months.

 

GET A PROPOSAL TO

Propel Your Business Growth

WE’LL ANALYZE YOUR DIGITAL CAPABILITIES
SPY ON YOUR COMPETITORS
AND PRESENT YOU WITH A KPI DRIVEN GROWTH PLAN

WE CAN ONLY TAKE ON LIMITED CLIENTS, SO APPLY FOR A FREE PROPOSAL TODAY .