DIGITAL STRATEGY THAT DRIVES BUSINESS
OUR 3 STEPS TO DELIVER
A COMPETITION CRUSHING
BEST PRACTICE DIGITAL HEALTH CHECK
We start by conducting a review of your current digital marketing capabilities measured against industry best practices. We routinely find low hanging fruit and opportunities for quick wins.
STEAL COMPETITOR STRATEGIES
Next, we assess your best performing competitors. We pinpoint what they’re doing right, and their weaknesses. With benchmarks in place, we know what needs to be done to be the first in the market.
EXECUTE FAST WITH OUR BIZ GROWTH MODEL
Our proprietary growth model reveals the metrics we need to focus on that guarantees your business will grow dramatically . We know what works and we ruthlessly focus on these core areas.
THE 10-STEP ONLINE LOCAL SEARCH PROCESS
FOR DEVELOPING A WINNING
DIGITAL MARKETING STRATEGY
Digital Health CheckWe run through our 176-point checklist against best practices to give you an executive dashboard rating of where your digital capabilities sit against the core 16 digital channels.
Consumer Journey ProfilingThe first step in developing a digital strategy is identifying how your market behaves online. Evaluating the way your prospects find, evaluate and purchase your product or service leads how we go to market.
Competitive benchmarking is a vital step in developing your digital strategy. This data-driven exercise helps to identify areas where your competitors are using digital to their advantage, and reveal weaknesses we can take advantage of.
Current Performance Benchmarks
We deliver a high-level executive summary of your current digital performance showing current key metrics against each of the REACH, LEADS and SALES marketing phases.
OBJECTIVES & KPIS
Digital Objectives and KPIs
We then set aggressive, yet realistic objectives for each stage of your funnel, including PLANNING TO WIN, REACHING MORE PEOPLE, CONVERTING MORE LEADS, and MAKING MORE SALES. We then set KPIs against each key channel which will drive the achievement of the objective.
GROWTH PLANNING MODEL
Growth Planning Model
We have developed a growth planning model to assist with setting meaningful goals over the next 12-months. Using this model we are able to set goals for REACH, LEADS, and SALES which are the drivers for business growth.
We deep dive into demographic information extracted from FB Insights, Google Analytics and your existing customer base to develop insightful Customer Personas.
Digital Channel Strategy Summary
The digital objectives that we developed in the Objectives & KPIs section is then linked to the digital strategies and channels we are recommending to executing on to achieve these goals.
DASHBOARDING & REPORTING
KPI Dashboarding and Reporting
Reporting and analytics are vital to our 12-month strategy to track our KPIs, and measure the effectiveness of our strategies. We work on developing executive dashboard that give At-a-Glance view of results across all channels and funnel stages.
Develop a 12-Month Budget
Finally we collate all the activity above into an annual budget. You will find investment recommendations broken down by channel, by month. You will also see the split between recommended advertising spend and the cost of implementation of our services.
We Believe In Helping Businesses Grow By Delivering Profitable
Digital Marketing With Four Unique Pillars Of Service:
PROVEN DATA-DRIVEN STRATEGY
WITH TRANSPARENT SERVICE & REPORTING
TIED TO CLIENT
ALL BY A RESPONSIVE TEAM THAT REALLY CARE
STRATEGY DEVELOPMENT FIT
INTO YOUR CUSTOMER ACQUISITION FUNNEL?
Are you spending hard earned dollars on digital, getting visitors to your website, but they’re not converting into leads? Or are you getting leads but they’re either low quality, or you are having trouble converting those leads and enquiries into paying customers?
The problem is that your digital lead generation strategy has not been planned from an end-to-end perspective. If you’ve worked with a web developer, they’re great at designing websites. SEO companies are great at SEO. But who is accountable for your end-to-end results?
Let Online Local Search be accountable by developing a digital strategy using our proven cross-channel Planning To Win framework:
1. PLAN TO WIN
Sales Funnel Design
Analytics & Reporting
2. REACH MORE PEOPLE
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
Local Search Optimisation
3. DRIVE MORE LEADS
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
4. MAKE MORE SALES
CRM & Marketing Automation
FREQUENTLY ASKED QUESTIONS
Q. How long does a strategy take to design and implement?
A. We generally deliver a 12-Month Digital Strategy in 10 working days.
Q. Do you need access to my Google Analytics, AdWords and Search Console?
A. Yes, to complete our Digital Health Check we need to audit your current performance across all channels. We will need access to all of your accounts: Google Analytics, Google Search Console, Facebook Ads Manager, CRM, Marketing Automation platform, etc.
Q. How long until I see results?
A. Within 10 business days you will have a clear-cut plan for business growth, along with KPIs and strategies mapped out. If you choose to partner with Online Local Search to execute this plan, we will begin working and you will start to see results within the first 4 weeks.
Q. How frequently do we review results and revisit the strategy?
A.We conduct quarterly reviews with your leadership team to review our progress against KPIs and objectives.
Q. What businesses are not a good fit?
A. We use best practice enterprise-level strategy development, applied for growing small to medium sized companies. As such, businesses with a marketing budget of less that $2,000 per month will not be a good fit, as they need an entirely different approach.
Q. Do you also advise on whether a CRM will improve results?
A. Yes, one of the channels we will audit and give you a rating against best practices is your CRM and Marketing Automation setup.
Q. Will you work with our existing partners
A. Yes we can work with existing partners to develop your strategy, however it generally works best when one party is responsible end-to-end for your strategy execution.
Q. How do I measure ROI?
A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).
Q. How much involvement is required from me or my team?
A. We seek your team’s input to help us set the right objectives for your business growth targets. Once we have your business objectives, access to your digital platforms, we may need an additional session to review your existing customer data and your insight to help in developing your Customer Personas.
Q. Do you provided a staged implementation. E.g. can I dip my toe in the water before committing to all recommendations?
A. Yes, we will give you a rating of which channels are the ‘quick wins’ with the lowest hanging fruit. You may choose to execute fast on these channels, then roll out the rest of the plan once you’ve had some fast wins.