OUR 3 STEPS TO BUILDING A
EMAIL MARKETING CAMPAIGNS
KNOW YOUR PROSPECTS
What is their desired end state? What do they want to HAVE, FEEL, or how do they want to be SEEN by others. Do you need to educate first? This crucial understanding drives your entire funnel messaging and email strategy.
DIRECT RESPONSE COPY
Our secret weapon. We use proven direct response copy to connect with the prospect and drive conversions. Our copywriters will pack each email with persuasive power that compels the reader to take action and move down your sales funnel.
AUTOMATE YOUR SALES SUCCESS
We integrate email campaigns into your CRM or marketing automation platform so that your lead nurturing, sales support, customer onboarding, reviews and referral campaigns are 100% automated. For every $1 spend on email, the average ROI is $44.25 (Exact Target).
OUR 8-STEP PROCESS TO
A KILLER EMAIL NURTURE SEQUENCE
THAT DRIVES SALES
Get new prospects to know your business
Introduce your company. Tell your story. Share your mission statement and vision.
Get new prospects to like your business
People buy from people they like. Connect with prospects. Share stories. Agitate their problems. Give value with your best content. Show your process and personality.
Get new prospects to trust your business
Research suggests that it takes up to 7 exposures before consumers develop trust with a company. Prove your expertise. Go into details. Share case studies, testimonials and customer success.
Make a low risk intro offer
Give your customer a way to try you out that’s very low risk. You could offer a sample or low priced product under $10. You could offer a free consultation or product demonstration. The goal here is to get them to invest cash or time to commit to the relationship.
Make your core offer
Sell in your core service. Fulfil the service. Delight new customers with a quality onboarding experience. Cover financial details they need to know.
Upsell and cross sell
Now that you’ve won a new customer and delivered your core service, it’s time to maximise your profit. Cross sell other products and services. Offer customer only sales. Upsell to high value offer. Enrol customers in a customer only newsletter.
Get positive reviews online
Use an automated process to request feedback from customers. Happy customers get asked to leave a review online, unhappy customers get asked for private feedback on how your team can improve.
Encourage customers to become active promoters
Review results with clients. Introduce partner offers. Ask for referrals.
We Believe In Helping Businesses Grow By Delivering Profitable
Digital Marketing With Four Unique Pillars Of Service:
PROVEN DATA-DRIVEN STRATEGY
WITH TRANSPARENT SERVICE & REPORTING
TIED TO CLIENT
ALL BY A RESPONSIVE TEAM THAT REALLY CARE
FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?
”Companies using email to nurture leads generate 50% more sales-ready leads at 33% lower cost”. “For every $1 spend on email marketing, the average ROI is $44.25” (Exact Target).
The purpose of Email Marketing is to assist in in sales generation, so it fits into the Make More Sales stage of your customer acquisition funnel :
1. PLAN TO WIN
Sales Funel Design
Analytics & Reporting
2. REACH MORE PEOPLE
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
local Search Optimization
3. DRIVE MORE LEADS
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
4. MAKE MORE SALES
CRM & Marketing Automation
FREQUENTLY ASKED QUESTIONS
Q. Can your work with my existing email marketing platform?
A. Yes! We can build email marketing sequences in any CRM or marketing automation that you are using.
Q. Do you design and write copy for the emails?
A. Yes! We both write, design and setup emails ready for production.
Q. How often should I send out a newsletter?
A. At least monthly! Email remains to be the most efficient channel. And when it costs cents to mail out emails, you should be staying in front of your database regularly.
Q. Do you work with any niche?
A. Yes! We can create email marketing campaigns for any niche. We currently don’t take clients in any niches you would deem unethical, such as tobacco, violence or weapons, get rich quick schemes, etc.
Q. What if the topic I require is specialised?
A. One of three things can happen. 1) We reach out to our network of writers with experience in your specialised field. 2) We ask you to provide our team with specialised content 3) We interview you to capture your insights in your area of expertise.
Q. Why would I consider switching to a CRM like Active Campaign over say MailChimp?
A. We became a partner with Active Campaign because it handles BOTH marketing automation AND provides a sales CRM. It features marketing campaign attribution, an open API, and powerful features with an easy to use interface, at a cost efficient price. MailChimp on the other hand, is mostly just a marketing automation platform.
Q. What systems do your email templates / designs support?
A. We use industry best practice templates as the basis for our designs. As such, your emails will render in all modern email clients, and ond all devices.
Q. What do you need from me to get started?
We will ask you to complete a briefing document and / or attend a strategy call to brief our team on the objectives and strategy of your email marketing campaign.
Q. Will you integrate the my newsletter subscription into my website?
A. Yes, we can create an email newsletter subscription box for your website.
Q. I get an average of 20% email open rates is this ok?
A. Depends on the industry, list and type of email you are sending. We’d be happy to review your email newsletter performance and make recommendations.
Q. Are there different types of email sequences?
A. Here’s a list of the common types of email sequences we write:
Lead nurture sequence
Abandoned cart sequence
Follow up sequence
Upsell / cross sell sequence
Review / feedback sequence
Q. How many emails would I require for a typical nurture sequence?
A. It really depends on the sequence, but most start from 3 emails and go up from there.
Q. Are you emails optimised for mobile?
A. Yes! Every email will be optimised for mobile devices.
Q. How do you test the email templates?
A. We use testing platforms within our email marketing platforms to check across devices. Plus, the team send test emails and check on all devices. We can also send test emails to you for your approval before we go live!
Q. What’s the turnaround time?
A. It depends on the size of the email nurture sequence, however most sequences we can get written in 10 business days, then another 2-3 days for setting up the design and building them in your email marketing platform.
Q. Do I need to provide images or will you source them?
A. We can always source stock images, but real, authentic images from you and your team in action often produce a far better end result.
Q. What is your refund policy?
A. We do not offer refunds on email marketing campaigns. Our team puts in considerable work into the research, planning and strategy phase. You will be heavily consulted and have the opportunity to provide input before we ever put pen to paper. Our goal is to get it right the first time, however we offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).
Q. Can you make the changes / improvements on the designs if needed?
A. Yes! We offer unlimited revisions to ensure you are 100% happy (goodwill policy applying).