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TURN $1 INTO $5+ WITH EXPERT FACEBOOK ADVERTISING CAMPAIGN MANAGEMENT

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OUR 3 STEPS TO DELIVER

HIGH GROWTH FACEBOOK

ADVERTISING CAMPAIGNS

AUDIENCE & MARKET RESEARCH

We start by developing your Customer Personas (know who to target), assessing your demographic and interest based targeting options (know how to reach them), then designing & writing high converting Facebook Ads in a variety of formats.

BEST PRACTICE SETUP & TESTING

Your campaigns are built using best practice approach and aligned to your sales funnel. From REACH campaigns, to LEAD campaigns to SALES campaign. We then roll out a testing period to iterate through creative ideas and targeting approaches.

OPTIMISE CAMPAIGNS & SCALE

Once we’ve got a campaign driving positive ROI (return on investment), we switch gear to optimising early winners with continual refinement . As we improve, we safely and systematically scale up spend to drive more revenue .

OUR 8-STEP PROCESS TO

DRIVING REVENUE

THROUGH FACEBOOK ADVERTISING

1

GOALS

Set goals for your business growth

We start by understanding your business objectives and setting relevant goals and KPIs for your business. Before we begin, you’ll know how many leads and conversions we are going after, and the target Cost per Lead or Acquisition we’re aiming to deliver to.

2

CUSTOMER AVATAR

Zero in on the right target audience

What separates amatuer advertisers to the pros is often simply the research and planning phase. Here we create your Customer Avatar so that we agree who we are targeting.

3

COMPETITIVE
RESEARCH

Steal strategies already working

We then build your Market Map to give us an idea of what’s already working in your market. It’s far less risky to start by improving what’s already in play in the market, than throwing stuff against the wall and seeing what works. Like everything we do, we’re looking for the fastest, easiest way to build your business.

4

FUNNEL

Campaign aligned to your funnel

You Facebook campaign will be aligned to your sales funnel needs. We’ll do the math using our Growth Planning model to identify which area is most profitable to spend resources on: REACH, LEADS, SALES. We will develop awareness campaigns to generate reach, and remarketing campaigns to maximise Leads and Sales.

5

CAMPAIGN BUILD

Campaigns built using best practices

Drawing on industry best practices, we will create your campaign structure, targeting and creatives. A copywriter will be assigned to work on the messaging, our design team will deliver the images, and your Facebook Ads manager will setup the campaign in the Facebook Ads platform. We also ensure tracking is in place using the Facebook Pixel to track conversions on-site or landing pages, and build customer audiences for remarketing.

6

TEST

Test to find winning approaches

Once you’ve given the green light on the first round of creatives, we will begin split testing Ads and targeting approaches. It’s dependent on budget, however we will generally test 4-5 targeting approaches , with 3-4 Ad creative variations within each Ad Set. The test period is looking to get rapid feedback from the market as to which creative and targeting approach is most effective.

7

TRACK

Track the results of tests to learn

Our goal is to learn fast. Each test tells us of a better way to reach our objectives and improve results over time. Your Facebook Ad Manager will keep a depository of tests and results so that we are all learning together.

8

REPORT

Weekly and monthly reporting

You get 100% transparency over delivery and results with a weekly check-in on performance, and monthly in-depth reports.

9

OPTIMISE

Continual improvement on campaigns

We are committed to continually improving our clients’ campaigns. We conduct daily checks on all campaigns. Weekly targeting optimisations, budget optimisations and creative optimisations. Monthly we are rolling out new ads and testing their performance. Over time we are working hard to improve your performance.

10

SCALE

Grow your results safely

Some clients want to grow quickly. Once we prove positive ROI on a campaign, we can then scale up the results (budget permitting). This phase comes with its own set of challenges, which we employ best practices to overcome.

We Believe In Helping Businesses Grow By Delivering Profitable

Digital Marketing With Four Unique Pillars Of Service:

PROVEN DATA-DRIVEN STRATEGY

WITH TRANSPARENT SERVICE & REPORTING

TIED TO CLIENT
GROWTH KPIS

ALL BY A RESPONSIVE TEAM THAT REALLY CARE

WHERE DOES

FACEBOOK ADVERTISING

FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?

Facebook can be a minefield for amateur advertisers. Maybe you’ve already tried your luck? Without regular training and staying abreast of constant changes, advertising on Facebook can quickly drain your budget, with little to show for it.

Facebook requires both expertise and constant attention to get the best results. Ad’s can perform well one month then dramatically drop in performance the next. So why not hand over the reigns so that our experts can squeeze every last conversion out of your budget?

We’ll design you an effective Facebook Advertising campaign which can be applied across your entire funnel:

 
 
PHASE
REACH MORE PEOPLE
YOUR GOAL
Attract the Right Audience
ROLE OF FACEBOOK ADS:

We use cold traffic to introduce your brand to your target market, give them value, build trust, and to establish yourself as an authority.

PHASE
DRIVE MORE LEADS
YOUR GOAL
Turn Prospects Into Leads
ROLE OF FACEBOOK ADS:

Now the customer knows you and is in their evaluation phase. We’re looking to generate leads and make low dollar into offers.

PHASE
DRIVE MORE LEADS
YOUR GOAL
Convert to a Customer
ROLE OF FACEBOOK ADS:

Now the traffic is hot and we’re getting someone to buy, or getting them to buy something else (core offer or higher dollar offer).

Targeting examples:

Geographic

Demographic

Interest based

Look-a-like audiences

Reach offer examples:

Blog Posts

Social updates

Content videos

Podcasts

Lead Magnets

Quizzes / Surveys

Targeting examples:

Pixelled website visitors

People who liked you FB Page

Email list matches

Reach offer examples:

Lead Magnets

Quiz

Free or paid webinar

Flash sales (low dollar offer)

Product demos

Branding videos

Book (Free or Paid)

Strategy call / consultation

Targeting examples:

Pixelled website visitors

Email list matches

Reach offer examples:

Products

Events

Paid Webinar

High Dollar Offers

Done For You Services

PHASE
REACH MORE PEOPLE
YOUR GOAL
Attract the Right Audience
ROLE OF FACEBOOK ADS:

We use cold traffic to introduce your brand to your target market, give them value, build trust, and to establish yourself as an authority.

Targeting examples:

Geographic

Demographic

Interest based

Look-a-like audiences

Reach offer examples:

Blog Posts

Social updates

Content videos

Podcasts

Lead Magnets

Quizzes / Surveys

PHASE
DRIVE MORE LEADS
YOUR GOAL
Turn Prospects Into Leads
ROLE OF FACEBOOK ADS:

Now the customer knows you and is in their evaluation phase. We’re looking to generate leads and make low dollar into offers.

Targeting examples:

Pixelled website visitors

People who liked you FB Page

Email list matches

Reach offer examples:

Lead Magnets

Quiz

Free or paid webinar

Flash sales (low dollar offer)

Product demos

Branding videos

Book (Free or Paid)

Strategy call / consultation

PHASE
DRIVE MORE LEADS
YOUR GOAL
Convert to a Customer
ROLE OF FACEBOOK ADS:

Now the traffic is hot and we’re getting someone to buy, or getting them to buy something else (core offer or higher dollar offer).

Targeting examples:

Pixelled website visitors

Email list matches

Reach offer examples:

Products

Events

Paid Webinar

High Dollar Offers

Done For You Services

FREQUENTLY ASKED QUESTIONS

Q. Can you audit my Facebook account to see if it needs fixing?

A. Yes, we can provide you with a high-level audit of your Facebook account which will identify issues that need to be fixed, and opportunities to improve your performance.

Q. Are there monthly KPIs aligned with performance metrics?

A. Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are tracked and reported on to ensure we are delivering to our goals.

Q. How do I measure ROI?

A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).

Q. What are Facebook’s most effective advertising tools?

A. While there are many effective Ad tools in Facebook’s arsenal, Facebook Custom Audiences are definitely one to test. This feature allows you to upload a list of your own customers to target (there are other options also). You can then create lookalike audiences based on this list. You can choose the size of a Lookalike Audience during the creation process. Smaller audiences more closely match your source audience.

Q. How long does it take to setup and implement a Facebook advertising campaign?

A. Believe it or not, the success of your Facebook advertising campaign can most easily be won or lost in the planning phase. It’s what separates the PROS from the amateurs. We spend the time necessary to build your Customer Personas, Market Map and Empathy Map to ensure we are talking to the right people, targeting the right people, and saying the right things to them. Then we build your campaigns and creatives. We allocate 2-4 weeks for the setup, depending on the complexity of the strategy..

Q. What is a typical Ad spend I will need to start seeing results?

A. You need a minimum of $5 per day per AdSet so based on this we can recommend what your starting budget should be.

Q. Can I target people who like my competitor on Facebook?

A. No you can’t target people who like your competitor but you can target people that likes a particular brand if they cross over with your target market. Also if a competitor’s page show up as a targeted interested you can also target it as described on Facebook here .

Q. Does Facebook bill me directly for my Ad spend?

A. Correct, you’ll need to add your credit card to facebook before we can start your campaign.

GET A PROPOSAL TO

Propel Your Business Growth

WE’LL ANALYZE YOUR DIGITAL CAPABILITIES
SPY ON YOUR COMPETITORS
AND PRESENT YOU WITH A KPI DRIVEN GROWTH PLAN

WE CAN ONLY TAKE ON LIMITED CLIENTS, SO APPLY FOR A FREE PROPOSAL TODAY .