Online Local Search

Holistic Digital marketing strategies
For multi-location businesses

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SOLUTIONS FOR

MULTI-LOCATION DIGITAL MARKETING

TEAMS

3 BIG CHALLENGES FOR MULTI-LOCATION MARKETING TEAMS IN TODAY’S DIGITAL MARKETING LANDSCAPE:

01

Things quickly get complicated when you’re co-ordinating marketing across 5, 10 or even 20+ locations, all with different sales and lead generation needs.

02

Throw in 6-8 digital channels where local customers are active on (from Facebook to Adwords , your Online Reputation to CRM & Marketing Automation , to Content Marketing and your Website ), and it’s easy to see how today’s marketing managers are getting overwhelmed.

03

Measuring the performance of marketing campaigns and sales effectiveness across locations and digital channels becomes an ordeal IF you don’t have automated systems in place.

 

THE SOLUTION?

For the last few years, we’ve been building digital marketing solutions tailored to multi-location businesses that overcome these challenges. And we’re getting awesome results!

We boil down everything we do to 4 simple stages, leveraging industry best practices to drive our client’s business growth.

ONLINE LOCAL SEARCH’S 4-STAGE

GROWTH DRIVEN DIGITAL MARKETING

FRAMEWORK

1. PLAN TO WIN

Strategic planning to market in the right channels

Growth objectives mapped to performance KPIs

Phone tracking and Google Analytics setup to correctly measure leads from advertising campaigns

Full funnel reporting (know your Cost per Enquiry, Cost per Sale, Conversion Rate from Lead to Sale - all BY LOCATION)

Executive At-a-Glance Realtime Dashboard Performance reporting across digital channel AND Location

2. REACH MORE PEOPLE

Local SEO campaigns that get Centres ranked at the top of Google’s SERPs and Google Maps searches

Facebook Ad campaigns that create awareness for local prospects AND drive enquiries

Google Adwords Ad campaigns that capture local prospects searching Google and turn them into leads

Social Media management that grows your audience and engages with local customers (providing sales support and customer care)

2. REACH MORE PEOPLE

Local SEO campaigns that get Centres ranked at the top of Google’s SERPs and Google Maps searches

Facebook Ad campaigns that create awareness for local prospects AND drive enquiries

Google Adwords Ad campaigns that capture local prospects searching Google and turn them into leads

Social Media management that grows your audience and engages with local customers (providing sales support and customer care)

3. DRIVE MORE LEADS

Conversion optimised websites that crush conversions (integrated right into your CRM)

Reputation management solutions that create undisputable positive word of mouth about your Centres on Google and Facebook

Lead Magnets to build trust and position your brand as a high quality, unique choice for prospects

On-site chat to capture prospects ‘just checking you out’ and convert them into sales opportunities

Content Marketing to engage with new prospects and existing customers to build trust and increase retention

4. MAKE MORE SALES

CRM solution that integrates to your website and Call Tracking to capture all leads and measure your Sales Pipeline across ALL Centres

Automated Enrolment Process with templated emails and sales processes that save Centre Managers hours weekly

Track the source of leads into Enrolments to measure the effectiveness of marketing campaigns

Net Promoter Score (NPS), customer review and referral campaigns automated

4. MAKE MORE SALES

CRM solution that integrates to your website and Call Tracking to capture all leads and measure your Sales Pipeline across ALL Centres

Automated Enrolment Process with templated emails and sales processes that save Centre Managers hours weekly

Track the source of leads into Enrolments to measure the effectiveness of marketing campaigns

Net Promoter Score (NPS), customer review and referral campaigns automated

Get A Proposal For A Digital Strategy That Works:

We Believe In Helping Businesses Grow By Delivering Profitable

Digital Marketing With Four Unique Pillars Of Service:

PROVEN DATA-DRIVEN STRATEGY

WITH TRANSPARENT SERVICE & REPORTING

TIED TO CLIENT
GROWTH KPIS

ALL BY A RESPONSIVE TEAM THAT REALLY CARE

HOW WE DRIVE

TRIPLE DIGIT GROWTH

FOR OUR FINANCIAL SERVICES CLIENTS

STRATEGIC PLANNING

With market analysis, competitive benchmarking, and our Digital Health Check we quickly prioritise the low hanging fruit and the right channels for you to execute on. Click to read more about our 10-step Digital Strategy Planning process .

STRATEGIC PLANNING

With market analysis, competitive benchmarking, and our Digital Health Check we quickly prioritise the low hanging fruit and the right channels for you to execute on. Click to read more about our 10-step Digital Strategy Planning process .

OBJECTIVES, KPIS & DASHBOARD REPORTING

We set growth goals based on our strategic planning that are tied to KPIs at an Enquiries and Sales goals.

We also bring ALL your marketing channels into a proprietary data warehouse and report back to a dashboard that shows real-time activity of performance against lead and sales KPIs.

If you are using our CRM and Marketing Automation solution, we can pull in your performance across your sales pipeline (how well your sales teams are converting leads). We can also link up offline conversions with Google Analytics to track purchases back to online enquiry website sessions.

LEAD GENERATION CAMPAIGNS

Our Advertising campaign specialists leverage Google Adwords and Facebook to reach into your customer personas and target markets. We have an exceptional track record of increasing performance of the campaigns we manage. The results? More enquiries and sales for your marketing dollars. Here’s more information about our Google Adwords Ad campaign management and our Facebook Ad campaign management .

LEAD GENERATION CAMPAIGNS

Our Advertising campaign specialists leverage Google Adwords and Facebook to reach into your customer personas and target markets. We have an exceptional track record of increasing performance of the campaigns we manage. The results? More enquiries and sales for your marketing dollars. Here’s more information about our Google Adwords Ad campaign management and our Facebook Ad campaign management .

SEO CAMPAIGNS

We’ve cracked the code to get our clients ranking at the top of Google for competitive search terms. We use a combination of on-site SEO, content marketing and white hat link building techniques to secure top rankings. Read more about our SEO approach here .

FLOOD THE MARKET WITH POSITIVE WORD OF MOUTH

Nothing discourages prospects more than negative online reviews. Our Reputation Management Service buries any negative reviews with a steady stream of positive reviews on Google and Facebook every month. Great online word of mouth increases trust, converts more visitors into leads, and gets your business ranking higher. Learn more about our Reputation Management process . 

FLOOD THE MARKET WITH POSITIVE WORD OF MOUTH

Nothing discourages prospects more than negative online reviews. Our Reputation Management Service buries any negative reviews with a steady stream of positive reviews on Google and Facebook every month. Great online word of mouth increases trust, converts more visitors into leads, and gets your business ranking higher. Learn more about our Reputation Management process . 

CONVERSION WEBSITES

We build highly effective, blazing fast and SEO optimised websites that look beautiful on all devices. Enquiry Calls to Actions that are linked right into the CRM setup to send leads right to your sales team. Learn more about everything that goes into planning and building an effective lead generating website .

SOCIAL MEDIA MANAGEMENT

Want to build a social following? Want a team to manage the content and community in your social channels? Would you like quality content shared daily, and a friendly team member to answer prospects and parents’ questions? Delegate this time consuming task to the experts. Here’s more about out social media management process .

SOCIAL MEDIA MANAGEMENT

Want to build a social following? Want a team to manage the content and community in your social channels? Would you like quality content shared daily, and a friendly team member to answer prospects and parents’ questions? Delegate this time consuming task to the experts. Here’s more about out social media management process .

CONTENT MARKETING

Our team of writers love to write engaging and share-worthy content that will connect with prospects, build trust and engage with existing customers. Read more about our Content Marketing process here .

CRM & MARKETING AUTOMATION

Get your Lead Nurturing, Sales Tracking & Performance under control with our CRM & Marketing Automation platform.

We’ve heavily optimised Active Campaign (the market’s leading low cost – high feature CRM) and developed custom features:

Integrated to your Conversion Website, Call Tracking and Ad Campaigns to track the source of all leads

Sales Pipeline visualisations so that you know how many opportunities are in the pipeline

Lead Nurturing email campaigns for all new prospects

NPS and customer feedback / review campaigns automated

Plus much more

Learn more about how we roll out an effective CRM process here .

CRM & MARKETING AUTOMATION

Get your Lead Nurturing, Sales Tracking & Performance under control with our CRM & Marketing Automation platform.

We’ve heavily optimised Active Campaign (the market’s leading low cost – high feature CRM) and developed custom features:

Integrated to your Conversion Website, Call Tracking and Ad Campaigns to track the source of all leads

Sales Pipeline visualisations so that you know how many opportunities are in the pipeline

Lead Nurturing email campaigns for all new prospects

NPS and customer feedback / review campaigns automated

Plus much more

Learn more about how we roll out an effective CRM process here .

FREQUENTLY ASKED QUESTIONS

Q. How long does a strategy take to design and implement?

A. We generally deliver a 12-Month Digital Strategy in 10 working days.

 

Q. How long until I see results?

A. It depends on where you need to improve your capabilities across your digital marketing stack. For example, we can have an Adwords campaign live and running traffic to your website or landing pages within 2 weeks. Other channels for example SEO, required a longer timeframe to deliver ROI. The best thing to do next is book a time with our team so we can give you our recommended next steps based on your needs.

Q. What businesses are not a good fit?

A. New startups without funding, e-commerce businesses that sell small price point items to name a couple. Typically we work with clients that have a revenue of $2M+ per year and a marketing budget of $3,000+ per month.

Q. How long does it take to setup and implement a robust and accurate digital reporting suite?

A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.

Q. We’re keen to know more what are the next steps?

A. Click the Get Proposal link , complete the form and we’ll get things moving!

Q. How long have you been around?

A. We were incorporated in January 2007.

Q. We already have a marketing agency, can you perform an objective audit on their performance?

A. Yes, we can review your existing performance and capabilities, and make recommendations about the quality of the work and opportunities for improvement.

Q. Can your team build out the sales funnel you design in the strategy?

A. Yes, we have a team of copywriters, digital strategists, conversion designers, Facebook Ad specialists, Adwords specialists, tracking and analytics experts who can quickly and affordably build out your sales funnel.

 

Q. How do I measure ROI?

A. We measure ROI as Profit / (Ad Spend Cost + Marketing Services Cost).

Q. Will you work with our existing partners

A. Yes we can work with existing partners to develop your sales funnel strategy. We have however found that it generally works best when one party is responsible end-to-end for your strategy execution.

Q. How long does it take to setup and implement a robust and accurate digital reporting suite?

A. We turnaround a Google Analytics setup in around 10 business days, depending on the complexity of the setup.

Q. Are there monthly KPIs aligned with the actual performance metrics in your reporting dashboard?

A. Yes, we set performance KPIs for each stage of your funnel (REACH, LEADS and SALES) quarterly. These are reflected on your dashboard and each month you will be able to track performance against these goals.

GET A PROPOSAL TO

Propel Your Business Growth

WE’LL ANALYZE YOUR DIGITAL CAPABILITIES
SPY ON YOUR COMPETITORS
AND PRESENT YOU WITH A KPI DRIVEN GROWTH PLAN

WE CAN ONLY TAKE ON LIMITED CLIENTS, SO APPLY FOR A FREE PROPOSAL TODAY .