OUR 3 STEPS TO BUILDING A
5-STAR ONLINE REPUTATION
AUTOMATE CUSTOMER FEEDBACK
Take the headache out of getting customer feedback and online reviews with a 100% automated solution . Customers get a friendly email or SMS with an easy to complete feedback request.
KEEP NEGATIVE REVIEWS PRIVATE
We filter anything less than a rave review into a private customer feedback funnel to make your business stronger. Customers with positive feedback get asked to leave you a public review .
A FLOOD OF POSITIVE REVIEWS
Bury any negative reviews with a steady stream of positive reviews every month . Great online word of mouth increases trust, converts more visitors into leads, and gets your business ranking higher.
OUR 9-STEP PROCESS TO
IMPROVING YOUR ONLINE REPUTATION
Set your reputation management objectives
Here’s where we review your competition and set some meaningful objectives. What is the state of your competitors reviews / reputation? What will it take to outperform them? We set objectives and KPIs for the reputation management program.
Audit the web for existing reviews
There’s nothing worse for your business than damaging negative reviews. Here’s why online reviews are so important:
90% of consumers read online reviews before visiting a business (2016)
Online reviews have been shown to impact 67.7% of purchasing decisions (2015)
84% of people trust online reviews as much as a personal recommendation (2016)
We search online to find reviews which need a response, and we identify the channels where we need to focus our attention.
Respond to negative reviews
We give your team scripts for how to professionally defuse negative reviews. You MUST respond to show that you care. Once you have responded, we go about burying any negative word of mouth with positive reviews.
Ask your customers to give you feedback
Our team of SEO nerds then run through your audit and fix all of the issues we found. This is a one-off stage that works with what you already have.
Automate the customer feedback process
Here we build the campaigns out which will automate the process of capturing private feedback, and public positive praise. Our system invites your customers via email or SMS, and you have 100% control over who gets invited.
Thank everyone that leaves a response
It’s best practice to thank everyone, even the people that leave you great feedback. It’s highly likely your competition won’t be doing this, so it can really set you apart by showing that you care.
Monitor the web for new reviews
Don’t let a couple of sour reviews destroy your business (they can, if left unchecked). Our review monitoring service alerts your team as soon as a customer leaves you a public review.
Quarterly KPI review
Each 90 days we schedule a review with our team and your team. Here we assess how the strategies are delivering against the objectives we set in the first step.
Like any other digital channel, the landscape changes quickly which competitors constantly adjusting their approach. We review regularly and change our approach and strategy depending on what is needed to put your business in a winning position.
We Believe In Helping Businesses Grow By Delivering Profitable
Digital Marketing With Four Unique Pillars Of Service:
PROVEN DATA-DRIVEN STRATEGY
WITH TRANSPARENT SERVICE & REPORTING
TIED TO CLIENT
ALL BY A RESPONSIVE TEAM THAT REALLY CARE
FIT INTO YOUR CUSTOMER ACQUISITION FUNNEL?
An optimised online reputation is the absolute foundation of any digital strategy. Regular positive reviews will get your business ranking higher in Google and your phone ringing more often.
Research shows consumers on the fence about your business will believe unbiased third-party reviews over your best salesman. So if you have no reviews (or worse, negative reviews), you could be turning potential customers away before they contact you.
Online Reputation Management impacts the Drive More Leads stage of your customer acquisition funnel :
1. PLAN TO WIN
Sales Funel Design
Analytics & Reporting
2. REACH MORE PEOPLE
Google Adwords Advertising
Social Media Management
Search Engine Optimisation
local Search Optimization
3. DRIVE MORE LEADS
Web Design & Development
Conversion Landing Pages
Conversion Rate Optimisation
4. MAKE MORE SALES
CRM & Marketing Automation
FREQUENTLY ASKED QUESTIONS
Q. Do you support multiple Locations?
A. Yes, we can handle as many locations as you need.
Q. Can I customise the email templates and follow up sequence?
A. Yes, all email templates can be customised to your business communication style.
Q. Do reviews really make a difference?
Q. Does it work for all review sites as well as Google and Facebook?
A. Yes, you can add in any review site you’d like to direct your customers to.
Q. I already have a number of bad reviews online, can you help me deal with these?
A. We can provide guidance and templates on how to respond. Then switch focus to generating many more good reviews so and bad reviews become virtually insignificant.
Q. Do customers need to login before they can leave a Review on Google My Business (Google Maps)
A. If a customer is on an Android phone and already logged into their gmail or Google account then they can leave a review without logging in. Otherwise they will need to login to their Google Account first.
Q. Can I see a demo?
A. Sure, get in touch and we’ll schedule one for you.